Google Ads Management
Plan and manage Search, Performance Max, Shopping and YouTube campaigns with clear conversion tracking, query analysis and budget controls.
ILLUSTRATIVE DEMO
Illustrative demo, not client data.Problems this solves
01
Ad spend is going up but leads/sales aren't following
02
Campaigns were set up once and never optimised since
03
No clear tracking of which campaigns actually drive revenue
04
Wasted spend on irrelevant search terms or audiences
How it works
- 01Audit
Goals, offer, audience, tracking and current channel performance
- 02Plan
Campaign structure, content/keyword strategy and measurement setup
- 03Launch
Publish campaigns or optimisations with conversion tracking
- 04Optimise
Test audiences, creative, queries, landing pages and budget allocation
- 05Report
Clear performance review, learnings and next actions
Core capabilities
What Google Ads Management covers
01
Campaign structure built around high-intent keywords
02
Conversion tracking tied to actual leads/sales, not just clicks
03
Ongoing bid and budget optimisation
04
Landing page and ad copy testing
05
Monthly performance reporting
Integrations
Connects to the tools you already use
Google AdsGoogle Analytics 4Google Tag ManagerLooker Studio
Names are integration targets, not partnerships or endorsements.
What you get
- High-intent search & negative keyword architecture
- Performance Max & remarketing campaign setup
- High-converting ad copywriting & asset extensions
- Server-side conversion tracking & GA4 integration
- Cost-per-acquisition (CPA) optimization
Deliverables
- 01Campaign setup across Search/Shopping/PMax as agreed
- 02Conversion tracking implementation
- 03Weekly/monthly optimisation cycles
- 04Performance reporting dashboard
- 05Landing page recommendations
FAQ
Questions about Google Ads Management
No, your advertising budget is separate and paid directly to Google — our fee covers strategy, setup and optimisation.