Meta Ads Management
Plan and manage Facebook and Instagram campaigns with audience structure, creative testing, retargeting and conversion tracking tied back to business goals.
ILLUSTRATIVE DEMO
Illustrative demo, not client data.Problems this solves
01
Ads are getting reach and likes but not leads or sales
02
No retargeting strategy for people who showed interest but didn't convert
03
Creative fatigue — same ads running for months with declining performance
04
No clarity on which campaigns are actually profitable
How it works
- 01Audit
Goals, offer, audience, tracking and current channel performance
- 02Plan
Campaign structure, content/keyword strategy and measurement setup
- 03Launch
Publish campaigns or optimisations with conversion tracking
- 04Optimise
Test audiences, creative, queries, landing pages and budget allocation
- 05Report
Clear performance review, learnings and next actions
Core capabilities
What Meta Ads Management covers
01
Full-funnel campaign structure (awareness, retargeting, conversion)
02
Audience research and testing
03
Creative strategy and ad variations to fight fatigue
04
Pixel/CAPI setup for accurate tracking
05
Monthly performance and ROAS reporting
Integrations
Connects to the tools you already use
Meta Ads ManagerMeta Pixel + Conversions APICanva / creative toolsLooker Studio
Names are integration targets, not partnerships or endorsements.
What you get
- Full-funnel audience research & targeting
- Conversion-focused ad creative direction
- Meta Pixel & Conversions API (CAPI) setup
- Dynamic retargeting & lookalike campaigns
- Weekly ROAS & conversion rate reporting
Deliverables
- 01Campaign setup across the funnel
- 02Pixel and Conversions API implementation
- 03Creative briefs/direction for ad variations
- 04Weekly optimisation
- 05Monthly ROAS reporting
FAQ
Questions about Meta Ads Management
Yes, client advertising budget is separate from our management fee and paid directly to Meta.